Starbucks will continue to expand its Via instant coffee line with the introduction of four new flavors this fall, the company said Monday. The new flavors — vanilla, mocha, caramel and cinnamon spice — come nearly one year after Seattle-based Starbucks launched the Via Ready Brew product line, which has earned more than $100 million so far in sales worldwide. “We know 60 percent of our customers drink coffee with flavor, and now they will have access to high-quality ...
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Contact: Desiree Torres Desiree.Torres@penton.com