Starbucks Coffee, like many competitors, is trying to figure out social media and make it work from a business standpoint. But so far the 16,000-unit chain can boast some staggering numbers, including more than 1 million Facebook fans and more than 81,000 Twitter followers. The most telling statistic, however, may be Starbucks’ No. 6 spot on the Top 100 Social Brands of 2008 list. Top 100 Social Brands of 20081iPhone2CNN3Apple4Apple5Xbox6Starbucks32McDonald’s40Subway56Wendy’s57Burger ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!