Adecline in customer traffic is unfortunate for any restaurant chain. When it happens to Starbucks, however, it’s a signal that all chains should re-examine their positions in the market and whether they’re taking steps to secure their existing customer base and attract new consumers. Starbucks lost customers for the first time during its fourth quarter, which ended in September. Year-over-year traffic dropped 1 percent, although same-store sales were up 4 percent. Bear in ...

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