Starbucks Coffee Co. said Wednesday it will debut a new line of caffeinated fruit drinks called Starbucks Refreshers, which will be available in cans and in customizable blends in the chain’s coffeehouse locations. The plans mark the company’s move into the $8 billion energy drink category. Company officials revealed the new product, along with a number of other initiatives, at Starbucks’ annual shareholder meeting in Seattle. Those plans include continued expansion ...
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Contact: Desiree Torres Desiree.Torres@penton.com