Starbucks opened Monday its first Evolution Fresh concept unit in a Seattle suburb, the next step in the coffeehouse chain’s plan to capture part of the $3.4 billion juice market. The new unit in Bellevue, Wash., is designed to offer a “premium juice and food experience,” Starbucks said. The menu includes wraps, salads, soups and both vegetarian and vegan offerings, along with Evolution Fresh cold-pressed juices in bottles and on tap. Starbucks acquired the Evolution ...
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Contact: Desiree Torres Desiree.Torres@penton.com