Customers use smart phones to manage loyalty cards
Starbucks Corp. said Monday it would expand its test of a mobile-phone payment system to nearly 300 stores in New York City and in Long Island’s Nassau and Suffolk counties. The Starbucks Card Mobile program is based on the launch of an application for select BlackBerry smart phones and Apple iPhones and iPod touch devices that allows guests to pay and manage their accounts by using their phones the same way they would use a loyalty card. The company began testing the program late ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?