Customers use smart phones to manage loyalty cards
Starbucks Corp. said Monday it would expand its test of a mobile-phone payment system to nearly 300 stores in New York City and in Long Island’s Nassau and Suffolk counties. The Starbucks Card Mobile program is based on the launch of an application for select BlackBerry smart phones and Apple iPhones and iPod touch devices that allows guests to pay and manage their accounts by using their phones the same way they would use a loyalty card. The company began testing the program late ...
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Contact: Desiree Torres Desiree.Torres@penton.com