Expansion plans brewing for the chain as new logo and products mark 40 years in the business
Starbucks, marking the official celebration of its 40th anniversary today, began the rollout of its new logo and launched a lineup of new products that customers can sample for free later this week. The Seattle-based company’s stock also climbed Monday in response to analyst upgrades following investor meetings at which Starbucks officials outlined a previously announced blueprint to transform the retail chain to a more multi-channel, multi-national brand. Howard Schultz, Starbucks ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!