SEATTLE Starbucks will unveil an instant coffee product next week that it says is more than 20 years in the making. Starbucks said in a brief statement Thursday that the product would help it tap into a $17 billion global market for instant coffee. "We have been working on this project for more than 20 years," Starbucks said, "and have a patent pending on the technology that delivers Starbucks coffee in an instant form."The soluble coffee, called Via, will be sold in the chain's ...
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Contact: Desiree Torres Desiree.Torres@penton.com