SEATTLE Starbucks will roll out two smoothies starting July 15 in an attempt to boost afternoon traffic, according to a financial analyst who said she learned about the new products in a meeting with coffee-chain officials. Web postings indicate that the new products will be marketed as healthful choices, and will use the name Vivanno. The analyst, Sharon Zackfia of William Blair & Co., said the drink chain will also introduce its mysterious new Italian beverage starting July 15 in ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com