SEATTLE With quick-service chains encroaching on its turf, Starbucks is borrowing one of their standard marketing tactics: A $1 value option. The coffee giant is testing a new dollar-a-cup “short” serving size with free refills, according to The Wall Street Journal. Typically Starbucks charges about $1.50 to $4 for a cup of coffee, depending on the size and flavor. The discounted price would undercut what consumers pay at McDonald’s and Dunkin’ Donuts, which have both been touting ...
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Contact: Desiree Torres Desiree.Torres@penton.com