SEATTLE Negative customer traffic trends continued into Starbucks’ September-ended fourth quarter, but a slight improvement so far this month may indicate a corner has been turned for the struggling coffee chain, corporate officials said late Wednesday. Howard Schultz, Starbucks' chairman, president and chief executive, said the chain “may have hit bottom in terms of negative transactions in our fourth quarter.” The company added that October same-store sales improved slightly ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!