In a long-expected move, and one that could net Starbucks Corp. as much as $200 million in incremental sales during year one, according to an analyst, the largest coffeehouse chain finalized its licensing deal for single-cup distribution. Green Mountain Coffee Roasters Inc. will partner with Seattle-based Starbucks Corp. to help the coffeehouse giant stake its claim in the $2 billion, single-cup premium coffee category. Terms of the deal announced Thursday were not disclosed. The licensing ...
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Contact: Desiree Torres Desiree.Torres@penton.com