SEATTLE Starbucks and its ad agency for the past four years, Wieden + Kennedy, have parted ways over reported creative differences. Starbucks, which has been struggling with slowing sales and has taken a number of steps to reverse the trend, recently decided to evaluate its advertising. It asked a number of agencies for their ideas, but Wieden declined to participate.“There are times when it just makes sense to part ways with a client,” agency chief executive Dan Wieden said in a ...
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Contact: Desiree Torres Desiree.Torres@penton.com