SEATTLE Starbucks and its ad agency for the past four years, Wieden + Kennedy, have parted ways over reported creative differences. Starbucks, which has been struggling with slowing sales and has taken a number of steps to reverse the trend, recently decided to evaluate its advertising. It asked a number of agencies for their ideas, but Wieden declined to participate.“There are times when it just makes sense to part ways with a client,” agency chief executive Dan Wieden said in a ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!