SEATTLE Starbucks Corp. has spent the past year attempting to revive traffic with new products and a renewed emphasis on coffee, but lapsed customers would be more likely to come back for lower prices, according to a survey of 2,500 coffee drinkers. The research, conducted by Morgan Stanley & Co. Inc. and released Tuesday, found that nearly one-third of Starbucksâ€™ customers have cut back on visits in the past three months. Just 17 percent of McDonaldâ€™s guests and 18 percent of Dunkin ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!