Chain cuts words out of logo as it looks beyond coffee
Starbucks unveiled a wordless symbol as its new company logo Wednesday, marking its 40th anniversary and a new era of growth that will include products that may not involve coffee. The new logo features a close-up of the company’s iconic twin-tailed mermaid, or siren, which has been a part of the logo since the first store opened in Seattle in 1971. Gone, however, are the words “Starbucks Coffee.” To be rolled out in the spring — Starbucks’ anniversary is in ...
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