Chain adds co-branding option as it plots expansion
Straw Hat Pizza has created a frozen yogurt concept, called Tower 27, designed to be co-branded with the company's pizza restaurants. The first co-branded store is scheduled to open next week in Walnut Creek, Calif. The Tower 27 addition will include six frozen yogurt flavors and 27 toppings. Guests will serve themselves yogurt and toppings and pay by weight. Jonathan Fornaci, president and chief executive of San Ramon, Calif.-based Straw Hat Restaurants Inc., said the addition of ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?