SEATTLE Starbucks Coffee customers would be more likely to renew their patronage if the chain lowered its prices instead of adding new menu items. —With the shell-shocked consumer economy posing huge worries for operators nationwide, a new study indicates that lapsed The financial firm Morgan Stanley & Co.’s survey of 2,500 coffee drinkers found that nearly one-third of existing Starbucks customers have cut back on their ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.