SEATTLE Starbucks Coffee customers would be more likely to renew their patronage if the chain lowered its prices instead of adding new menu items. —With the shell-shocked consumer economy posing huge worries for operators nationwide, a new study indicates that lapsed The financial firm Morgan Stanley & Co.’s survey of 2,500 coffee drinkers found that nearly one-third of existing Starbucks customers have cut back on their ...
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Contact: Desiree Torres Desiree.Torres@penton.com