Consumers surveyed by The NPD Group have different reasons for dining out less
Regardless of whether consumers identify themselves as financially comfortable or strained, many of them continue to cut back on visits to restaurants and to seek deals and discounts whenever they dine out, according to a new report from The NPD Group. The Port Washington, N.Y.-based research firm found that while the majority of lost restaurant traffic comes from consumers who identify as economically struggling, even customers who are more financially secure have their reasons for dining ...
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