NEW YORK Whether it’s because consumers are “trading down” from casual dining or due to aggressive value promotions and advertising, quick-service burger restaurants have improved their standing in the eyes of customers in the past 12 months, according to a new study by BrandIndex. The New York-based consumer perception research firm tracked several indicators of brand health from August 2008 to August 2009 for McDonald’s, Burger King, Wendy’s, Carl’s Jr. and Hardee’s. All five chains logged ...
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