The nation’s biggest pizza brands have deployed multimillion-dollar ad budgets on deal- and value-focused national commercials, but brand-building touting more than price points also has broken through with consumers in 2011. According to advertising research firm Ace Metrix, Pizza Hut, Domino’s, Papa John’s and CiCi’s Pizza have debuted 46 national commercials so far in 2011, and ads promoting products and prices have racked up some of the highest “Ace ...
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Contact: Desiree Torres Desiree.Torres@penton.com