MILFORD Conn. Subway has extended its original “$5 footlong subs” promotion with a TV campaign focusing on eight different sandwiches available at that price for a limited time.
TV spots are promoting the Meatball Marinara, Cold Cut Combo, Spicy Italian, Veggie Delite, Black Forest Ham, Oven Roasted Chicken Breast, BLT and Tuna subs as “favorites from the Subway Every Day Value Menu.”
The $5 offer does not pertain to premium or double-stacked sandwiches. Other footlong subs remain at their current menu prices, according to Subway.
Subway’s original footlong promotion broke in April. Because initial sales results were “nothing short of phenomenal,” the chain is continuing to promote the offer, according to a Subway statement. The chain does not have a permanent value menu, a spokesman said.
ASubway franchisee in New York told a Nation’s Restaurant News reporter he was advised by chain executives that the promotion could be extended into the fall.