Adversity is often the mother of menu invention. Take Starbucks, whose initial forays into the morning daypart were greeted with yawns from patrons. Sweet rolls and fruit cups weren’t cutting it competitively, and, in a search for the right drive-time food formula, the chain jumped on the breakfast-sandwich bandwagon in the middle of 2006. After 18 months the wheels fell off, and chief executive Howard Schultz announced the discontinuation of the program. He said the scent of warm ...
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Contact: Desiree Torres Desiree.Torres@penton.com