Despite abundant advertising based on the excellence and freshness of mealtime specialties, diners are defecting from many restaurant brands out of frustration with poor food quality, according to a new study by Denver-based Restaurant Marketing Group. RMG’s 2008 Leaky Bucket Survey, a brand-specific measurement of reasons that restaurants lose customers, found that food dissatisfaction among consumers has grown substantially in some cases since last year. The online survey, ...
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Contact: Desiree Torres Desiree.Torres@penton.com