Chain charts slow but steady public image recovery since launching ads touting quality
Taco Bell is beginning to bounce back in the court of public opinion after a false advertising lawsuit targeting the quick-service chain’s beef damaged its brand image earlier this year, according to new research from YouGov BrandIndex. The consumer lawsuit, which was filed in January, alleged that the 5,600-unit brand’s taco filling contained fillers and extenders and was falsely advertised as beef. The brand consulting firm, which measures consumer perceptions of companies by ...
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Contact: Desiree Torres Desiree.Torres@penton.com