Do-gooder environmentalism might sound like a costly luxury when many restaurants are struggling just to stay open, but for three-unit Sweetgreen in the Washington, D.C., area, it’s just part of doing business. And business is growing, the chain’s owners say.“We knew we wanted to create a restaurant that was young and fresh and trendy, but we also wanted to have more of a soul,” says partner Nicolas Jammet. “So it wasn’t just, ‘Hey, we’re trendy. We have cool chairs and cool lights.’”Taking ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?