IRVINE Calif. Taco Bell is turning up the volume on its annual Feed the Beat promotion this year with a new partnership with MTV aimed at helping up-and-coming bands get exposure for their music, officials said Thursday.Over the past three years, Taco Bell has rewarded 165 indie rock acts with free Fourthmeal dining — what the company has dubbed the late-night dining between dinner and breakfast — to fuel new bands on tour but also to appeal to the young customers who follow such music.Other ...
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Contact: Desiree Torres Desiree.Torres@penton.com