IRVINE Calif. Taco Bell is turning up the volume on its annual Feed the Beat promotion this year with a new partnership with MTV aimed at helping up-and-coming bands get exposure for their music, officials said Thursday.Over the past three years, Taco Bell has rewarded 165 indie rock acts with free Fourthmeal dining — what the company has dubbed the late-night dining between dinner and breakfast — to fuel new bands on tour but also to appeal to the young customers who follow such music.Other ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?