Chain debuts "truth" campaign amid pending consumer lawsuit
Battling a hit to its public image from a lawsuit over its taco meat, Taco Bell is going direct to consumers with full-page advertisements in leading U.S. newspapers offering “the truth” about its seasoned beef. The campaign comes in response to a lawsuit filed earlier this week in California alleging that Taco Bell falsely advertised as “beef” a taco filling that includes “extenders” and other non-meat substances. Taco Bell has said it is considering ...
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Contact: Desiree Torres Desiree.Torres@penton.com