Taco Bell chief executive Greg Creed told investors and analysts Wednesday that 2011 had been a terrible year for the brand, thanks to a lawsuit attacking the chain’s seasoned beef and a shortage of new products to help drive traffic. However, he said the quick-service chain is aiming to bounce back in 2012 with an aggressive roll out of new products, including a “reinvented” taco, a breakfast menu and upgraded food items. Speaking at Yum! Brands Inc.’s investor ...
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Contact: Desiree Torres Desiree.Torres@penton.com