IRVINE Calif. Taco Bell will air a 30-second spot during this Sunday’s Super Bowl broadcast to introduce its Fiesta Platter, billed by the chain as “a sit down Mexican meal in a convenient and portable plate.” Priced at $4.99 each, the platters feature either two soft tacos or a Grilled Stuft Burrito, served with rice, beans and a side of tortilla chips and salsa.The items, available for a limited time, will be offered systemwide as of Monday, Taco Bell said.“At a time when consumers ...
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Contact: Desiree Torres Desiree.Torres@penton.com