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Taco Bell to kick off platters promo during Super Bowl

IRVINE Calif. Taco Bell will air a 30-second spot during this Sunday’s Super Bowl broadcast to introduce its Fiesta Platter, billed by the chain as “a sit down Mexican meal in a convenient and portable plate.”

Priced at $4.99 each, the platters feature either two soft tacos or a Grilled Stuft Burrito, served with rice, beans and a side of tortilla chips and salsa.

The items, available for a limited time, will be offered systemwide as of Monday, Taco Bell said.

“At a time when consumers are looking for creative ways to stretch their dollars, our delicious new Fiesta Platters deliver a premium, sit-down restaurant meal on the go for less than five dollars,” said David Ovens, chief marketing officer for Taco Bell Corp. The division of Louisville, Ky.-based YUM! Brands operates or franchises about 5,800 quick-service restaurants in the United States.

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