Taco Bell is testing a new taco featuring a shell made from nacho cheese-flavored Doritos, a product that is quickly becoming a media star as the chain’s parent company hints of plans to “reinvent the taco” next year. In a third-quarter call to analysts this week, Yum! Brands Inc. chairman and chief executive David Novak said the company is focusing efforts on turning around disappointing sales at Taco Bell, the company’s largest and most profitable chain in the ...
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Contact: Desiree Torres Desiree.Torres@penton.com