IRVINE Calif. Taco Bell plans to run print ads that tout how the items on its newly expanded Fresco reduced-fat menu stack up against “popular hamburgers,” the chain indicated Friday. The expanded Fresco lineup is being showcased in part to “broaden our appeal beyond our usual target demographic of young males,” said David Ovens, chief marketing officer for brand parent Taco Bell Corp., based here.The print ads, themed “It’s your choice,” will appear in women’s and fitness ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.