IRVINE Calif. Taking aim at the 99-cent double cheeseburgers offered by quick-service competitors, Taco Bell today launched a new value menu of 10 items priced between 79 cents and 99 cents. Supported by national radio, television and online advertising, the “79-89-99 Why Pay More” value menu will feature classic Taco Bell items, such as soft and hard-shell tacos and bean burritos, as well as four new offerings. The tacos are priced at 89 cents, and the burritos as 99 cents.Among the ...
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Contact: Desiree Torres Desiree.Torres@penton.com