NEW YORK Rapper 50 Cent has followed through on a threat to sue Taco Bell over what he called a “sleazy and ill-conceived publicity stunt” in June. In a lawsuit filed Wednesday in federal court here, 50 Cent is alleging that Taco Bell used his name without permission in an ad asking him to change his name to 79 Cent, 89 Cent or 99 Cent during a one-day promotion for the chain’s Why Pay More value menu.The offer was for 50 Cent to visit one of the chain’s drive-thru windows and rap ...
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Contact: Desiree Torres Desiree.Torres@penton.com