New ad campaign asks plaintiff in beef lawsuit to say sorry, reiterates 'quality' ingredients
Not content with just the dismissal of a lawsuit challenging its seasoned beef, Taco Bell debuted a new ad campaign on Wednesday, set to “reinforce the truth” about its products and marketing. The quick-service chain wants to emphasize to consumers once again that claims questioning the ingredients in its signature taco meat and the allegations of false advertising were unwarranted. The new campaign states that no settlement was made, no changes to food products were undertaken ...
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Contact: Desiree Torres Desiree.Torres@penton.com