New ad campaign asks plaintiff in beef lawsuit to say sorry, reiterates 'quality' ingredients
Not content with just the dismissal of a lawsuit challenging its seasoned beef, Taco Bell debuted a new ad campaign on Wednesday, set to “reinforce the truth” about its products and marketing. The quick-service chain wants to emphasize to consumers once again that claims questioning the ingredients in its signature taco meat and the allegations of false advertising were unwarranted. The new campaign states that no settlement was made, no changes to food products were undertaken ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!