I read with great interest Peter Francese’s recent article in Nation’s Restaurant News, “The Greatest Generations for Growth,” Sept. 20, page 62. First, because I’m a career marketer, but second, because I belong to America’s fastest-growing consumer group — Hispanics. Francese wrote about the challenges facing the restaurant industry as the traditionally heaviest-spending consumers — the baby boomers — age. As the 45- to 54-year-old ...
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Contact: Desiree Torres Desiree.Torres@penton.com