Generally, they are Americans born from the late 1970s to the mid-1990s, but industry experts say proliferating technologies for communicating and consuming culture make Millennials more connected but less homogeneous than previous generations.
 A recent survey of 4,000 Millennials by the Boston Consulting Group and Service Management Group identified six distinct segments within the demographic, including:
 The Hip-ennial — a more cautious, globally aware and ...

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