Generation X may not have the sheer numbers of the baby boomers that preceded them or the up-and-coming edginess of those tech-loving Millennials that tail them, but the demographic born between 1960 and 1982 has what many restaurant brands long for in their customers: discretionary income and a desire to socialize. Often loosely categorized as consumers aged 30 to 50, Gen Xers are busy family people. They’re college educated and typically live in two-income households. In ...

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