Targeting your demographic

Generation X

Generation X may not have the sheer numbers of the baby boomers that preceded them or the up-and-coming edginess of those tech-loving Millennials that tail them, but the demographic born between 1960 and 1982 has what many restaurant brands long for in their customers: discretionary income and a desire to socialize.

Often loosely categorized as consumers aged 30 to 50, Gen Xers are busy family people. They’re college educated and typically live in two-income households. In addition, they:

• Love to dine out,
• Are willing to spend more for quality, though they have financial obligations related to family and retirement,
• Expect good value for money,
• Care about brand loyalty and authenticity.

Based on a report by Lisa Jennings