What some people are calling “The Third Coming” of frozen yogurt is happening in New York and Los Angeles, but the jury is still out on whether this infatuation with a newer, high-tech version of a product that fizzled in the early 1980s will blossom into a love affair.The charge of a new, tart style of yogurt is being led by Pinkberry, a Los Angeles-based chain that debuted in 2004 and now has 24 units there and four in New York. It offers just two flavors—plain and green tea—that can be ...
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Contact: Desiree Torres Desiree.Torres@penton.com