TCBY said it is launching the test of breakfast and lunch “meal replacement” bowls, parfaits and smoothies made from non-frozen “fresh” yogurt in conventional units. Officials of the frozen-yogurt treats chain said the new products will be introduced Friday at two self-service company stores in its headquarters of Salt Lake City. The test involved TCBY’s proprietary, non-frozen, low-fat Yovana-Simply Yogurt product in fresh-fruit parfaits and ...
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Contact: Desiree Torres Desiree.Torres@penton.com