Chain debuts ‘Super Fro-Yo’ in bid to compete with a new wave of rivals
Looking to compete more with its health-focused rivals, TCBY has rolled out a reformulated version of its yogurt dubbed Super Fro-Yo with a more nutrient-rich profile. The new yogurt, which is lower in fat and includes fiber, marks TCBY’s latest effort to change its image. Last year, the chain debuted a new prototype with a self-service format and a more stylish design, along with an improved version of its yogurt. Wayne Geilman, a food scientist who leads Salt Lake City-based ...
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