Chain debuts ‘Super Fro-Yo’ in bid to compete with a new wave of rivals
Looking to compete more with its health-focused rivals, TCBY has rolled out a reformulated version of its yogurt dubbed Super Fro-Yo with a more nutrient-rich profile. The new yogurt, which is lower in fat and includes fiber, marks TCBY’s latest effort to change its image. Last year, the chain debuted a new prototype with a self-service format and a more stylish design, along with an improved version of its yogurt. Wayne Geilman, a food scientist who leads Salt Lake City-based ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
