In the past I’ve written that TV spots I consider particularly awful look as if they’d been created quickly in a basement by a bunch of bored students who wanted to kill time on a rainy Saturday afternoon. I recently watched the winning spots in Chipotle Mexican Grill’s “30 Seconds of Fame” student advertising contest, and those students certainly have much higher standards than my mythical slackers. The creative teams from Chapman University in Orange, Calif., and Northern ...

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