Spots from Starbucks, Domino's and Pizza Hut strike a chord with viewers
Restaurant advertisers stood out from the clutter on television last year, reaching consumers with messages more compelling than just discounts and low prices, according to research from Los Angeles-based firm Ace Metrix. Chief executive Peter Daboll noted that the restaurant industry’s average Ace Score, which Ace Metrix calculates to measure TV commercials’ effectiveness, rose 16.3 percent in 2010 compared with 2009, greater than the 14.3-percent increase for all commercials in ...
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