Featuring a simple, streamlined open kitchen design centered on fast-cooking impingement ovens and a lavish display of toppings, a new build-your-own pizza concept in Tulsa, Okla., is drawing lunchtime crowds. Top That! Pizza, the weeks-old startup by husband-and-wife entrepreneurs Jeff and Lori Walderich, promises pizza made the way you want it, baked to order in three minutes or less. Customers walk up to a service counter and pick the toppings, sauce and crust they want as they would ...

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