Dairy Queen and Subway get high marks in marketing firm’s rankings
When it comes to cutting through the clutter of restaurant commercials, the most effective brands win by hitting on an impactful theme, rather than just pumping out the most ads, according to new research from Ace Metrix. The Los Angeles-based marketing research firm released its year-to-date rankings of restaurant commercials with the highest Ace Scores, which Ace Metrix calculates by surveying consumers about advertisements’ persuasiveness and watchable values. Of the top 10 most ...
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