Survey shows Pizza Hut, Wendy’s value-driven TV spots resonate most with consumers
While many quick-service restaurants touted price in January TV ads, not all of them improved their value perceptions with consumers, according to new “value score” data from YouGov BrandIndex, a market research firm. In order to cut through the clutter in cost-conscious times restaurants need a balance of new-product news and prices that denote value for money — not just price points that undercut the competition, according to BrandIndex senior vice president Ted ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com