Survey shows Pizza Hut, Wendy’s value-driven TV spots resonate most with consumers
While many quick-service restaurants touted price in January TV ads, not all of them improved their value perceptions with consumers, according to new “value score” data from YouGov BrandIndex, a market research firm. In order to cut through the clutter in cost-conscious times restaurants need a balance of new-product news and prices that denote value for money — not just price points that undercut the competition, according to BrandIndex senior vice president Ted ...
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