Glowing reviews and good marketing are integral to a restaurant’s success, but the menu may be the most important way a chef or owner impacts the customers. Consultants and academics agree that a little careful menu engineering, both in the mix of items offered and the way they’re presented, goes a long way toward achieving success. Following are some tips to consider:Balance your menu. Offset the increased costs of premium menu items, which tend to be the least profitable, by using ...

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