Chain taps The Castle Group to help with nontraditional expansion
UFood Restaurant Group Inc., parent of the fast-casual UFood Grill chain, has tapped public relations firm The Castle Group to improve the brand’s social-media presence and to help it expand into a new nontraditional forum — military bases. UFood’s chief operating officer Charlie Cocotas said that while The Castle Group in Boston has both expertise in managing social-media strategies and established relationships with the military community, the two strengths will address ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!