Chain taps The Castle Group to help with nontraditional expansion
UFood Restaurant Group Inc., parent of the fast-casual UFood Grill chain, has tapped public relations firm The Castle Group to improve the brand’s social-media presence and to help it expand into a new nontraditional forum — military bases. UFood’s chief operating officer Charlie Cocotas said that while The Castle Group in Boston has both expertise in managing social-media strategies and established relationships with the military community, the two strengths will address ...
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