Chain taps The Castle Group to help with nontraditional expansion
UFood Restaurant Group Inc., parent of the fast-casual UFood Grill chain, has tapped public relations firm The Castle Group to improve the brand’s social-media presence and to help it expand into a new nontraditional forum — military bases. UFood’s chief operating officer Charlie Cocotas said that while The Castle Group in Boston has both expertise in managing social-media strategies and established relationships with the military community, the two strengths will address ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com