SEATTLE Promising to “reignite the emotional attachment” with customers, Starbucks Corp. chairman Howard Schultz stepped back into day-to-day operations of the coffee giant on Monday, signaling a back-to-basics shift for the chain. In a flurry of communications with shareholders, financial analysts, employees and even customers, Schultz sketched out a strategy for strengthening what he called “the Starbucks Experience” while simultaneously bolstering the company’s financial ...
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Contact: Desiree Torres Desiree.Torres@penton.com