As the lingering recession puts “affordable luxury” restaurant brands into the “unaffordable” category for many budget-cutting consumers, such operators are being forced to spin the notion of value to reposition their products as indulgences to weather tough times.Particularly in the once hotter-than-hot categories of gourmet coffee, frozen yogurt and upscale cupcakes, the playing field is rapidly shifting as consumers rethink how much they’re willing or able to pay for premium products they ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?