High-end operators locked in a battle for dwindling dollar share are developing offbeat strategies to increase traffic and showcase more expensive menu items.Restaurateurs are offering such innovative options as dine-arounds in which co-ops of neighboring Boston restaurants each serve a single course to shared four-course-dinner customers. Elsewhere, breaks from upscale-dining tradition are seen in mix-and-match prix-fixe menus, more à la carte items, less-pricey wine lists and shareable ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.